Golden Apples Design

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 * @article	Bob Paff, Inc. 
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 * @since	July 7, 2010 
 * @package	Identity, Website 
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 * @comments	% comment
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Earlier this summer, I worked on the website and branding for Bob Paff, a motivational speaker and CBS radio personality. Bob is the founder of Integrated Benefits Corporation, a provider of financial planning, insurance and retirement benefits to individuals and small business nationwide. He also hosts the Sunday morning radio “Communicating to Win” on CBS talk radio in Baltimore (available everywhere on his website and iTunes).

When the CBS Radio deal was initially worked out, the team behind Bob was in a hurry to develop a national media presence to promote the show, as well as Bob’s seminars and coaching products. I worked closely with Luke Harlan of Harlan Marketing Solutions to find attractive technical ways of communicating Bob’s core message. We worked to include live streaming of his weekly radio show on the website, as well as hosting the podcast of the show. Other areas of the website are built with expandability in mind – with space to add dynamic preview of Bob’s most popular presentations, for example. The result has proven impressive and has been well-received, as Bob rapidly grows as a prominent figure as a speaker and consultant.

The project also involved updating the design of Bob’s existing materials to better reflect his dynamic presence. The updated logo shown above is one example of the total overhaul.

See Bob’s website at BobPaff.com.